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You might have seen a KFC store combined with an A&W store,
or a Long John Silver's and Taco Bell in the same restaurant and
wondered, “What’s that all about?”. It’s
multi-branding, and the kind of fresh thinking that keeps Yum!
customers happy and makes this a great place to work. Our multi-branding
strategy is all about choice, and it’s the biggest restaurant
innovation since the drive-thru.
By combining two restaurant brands into one store, customers get
more menu options, and employees get superior career opportunities
and depth of experience. It also means many of our restaurants
have been remodeled or newly built with the most modern work equipment
and facilities in the market. Our progressive environment means
that at Yum! Brands, “good enough” never is.
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